Well, here we are….
It’s after Thanksgiving and before the twin end-of-the-year holidays of Christmas and New Year’s Day. If you’re like me you already have a lot going on, both in your business AND in your personal life (all those holiday get-togethers, plus trying NOT to gain, like, 50 pounds thanks to all the food involved…)! You’re probably wrapping up your 2018 business and marketing plan, executing on the holiday marketing and delivery, and trying to keep the cat(s) out of the tree. Still want to keep up on what’s happening in the digital marketing world? You KNOW it impacts your business and has knock-on effects on your plans, right? I thought so….
So here are my recommendations for the TOP articles from November to help you stay on top of it all!
Keeping your blog RITE (Relevant, Informational, Timely and Entertaining) can be a real challenge. This article by Perrin Carrell at Authority Hacker will give you some Great Tips and more on keeping your blog in front.
Well, you not only want to keep your blog fresh, but need to find the River of Great content for your Facebook Business page, too, right? In this article one of my favorite authors, Irfan Ahmad uncovers an infographic from the folks at Post Planner that will get you to the River!
So you now have all that great content and a terrific product! Do you fire that out into the great, wide Facebook universe and hope for the best, or do you do some research and learn who your audience is and how to create audiences on Facebook that will already be predisposed to purchase from you? You want THAT ONE, right? Here’s how…..
Sometimes a short and sweet article will get more into your head than the deepest “how-to”. This is one of them by Arelthia Phillips covering 3 common myths about digital marketing…especially valuable for entrepreneurs and small business owners who want to get past the curtain and understand how they can take part in the great, big digital universe without having their resources drained away!
Valeria Maltoni’s blog is a regular MUST-READ for me several times a week, for good reason….not the least of which is discovering what she’s been reading and then trying to find space in my Kindle for those titles. Her focus on conversation, dialogue and the foundation it delivers for a truly profitable business is what keeps me coming back. This list (which she publishes periodically throughout the year….) should keep me busy through until Spring! Make room in your schedule for some valuable input….
It used to be all about Customer Satisfaction….that is SO 1996!!! Turns out you can have high CSAT (as we used to call it….) and still lose those customers regularly. Customer Loyalty is what drives a successful business today. It take more effort and time, but it turns out is MASSIVELY MORE VALUABLE to your business (and mine!). Find out more….
Have a lovely holiday season, and be sure to set aside the right amount of time for you and all your significant others….