This month we’re treated to a nice mix of articles covering How-Tos, new research studies and a bit of crystal ball gazing for future trends.
Measurement is the crucial component to understanding if you’re meeting your goals, right? Yet many small-to-medium sized businesses charge into the land of social media without considering what their goals are and what to measure. This article by Dara Fontein outlines some metrics you might consider, and WHY you might consider them.
With a flurry of articles earlier this year like “Is Google+ Dead?”, you might wonder just what is going on. While not dead, it is not what it was, and Google, which has a track record for altering, spinning off and dropping products at a seeming whim, is still tweaking the channel. This article by Martin Shervington goes over the list of what the current release of Google+ looks like, changes that impact you and your business if you’re investing resources there, and a some tips on how to approach it today.
This article by Andrew Hutchinson takes a deep look at new research by Pew Research that tries to answer this question: One research study last year showed that long-form content (defined as posts of over 1,000 words) consistently got more shares and links than shorter form content; another study found that the average human attention span had dropped by 33% since 2000, largely attributed to mobile phone use, and, given the increase in mobile media consumption, would seem to suggest that people want shorter content…..sooooooo, which one’s better?
This great synopsis of statistics and charts covers a number of areas beyond the fact that Snapchat overcame Instagram in the perceptions of teenagers with an average age of 17 as their “most important” social network. This is critical information if your business has this demographic as a key audience. Very few marketers use Snapchat today, so the opportunity is huge.
Another top article by Andrew Hutchinson with the goal of helping you boost your posts’ performance on Facebook. Take note that, early in the article he writes, “So how do you maximize your performance on Facebook? The basic answer is ‘listen to your audience’.” If you haven’t done the work around discovering and understanding your Visitors/Audience/Customers/Community (VACC), tactical efforts will be ineffective.
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Last Chance: Spotlight the Superior January Posts
January is nearly over!
You have already done all your planning, strategizing and begun implementation for 2016….right?!
Here are my top recommendations for articles that will absolutely impact your business this year and help you make the best use of your resources.
Top Social Media Trends That’ll Change Your Business in 2016
Needless to say, the social media landscape shifts and evolves frequently and keeping track of what will work, what won’t work and what always works (if there is such a thing…) can be time consuming and maddening. That said, this article provides some keen insight into what to focus on in your social media marketing for 2016. For keeping track of all the changes and mutations, well……you should probably ask for some expert help.
How Do You Set the Table for Unparalleled Awesomeness?
Can you remember the single best dining out experience you’ve ever had? Whether it was the best steak ever, stir-fry to die for, or that anniversary dinner at the Killer Italian Place, do you remember what it was that made the meal memorable? The company probably had a lot to do with it, but the context and environment had a BIG part in the whole thing, too.
This same principle holds for your content and whether it is share-worthy or not. If that serving of shrimp linguine had arrived in a Styrofoam container with a packet of generic grated cheese and a plastic fork, the night might have been memorable for entirely different reasons! You expect premium content to look like premium content, too.
2 Things to Make You Reconsider Your Mobile Strategy
A couple of things came up this week that have made me reevaluate my web site design and start reconsidering how I present my business. One was a cover article from The Economist “Planet of the phones” and the other was some news about how Google is tweaking its algorithm.