January is nearly over!
You have already done all your planning, strategizing and begun implementation for 2016….right?!
Here are my top recommendations for articles that will absolutely impact your business this year and help you make the best use of your resources.
Needless to say, the social media landscape shifts and evolves frequently and keeping track of what will work, what won’t work and what always works (if there is such a thing…) can be time consuming and maddening. That said, this article provides some keen insight into what to focus on in your social media marketing for 2016. For keeping track of all the changes and mutations, well……you should probably ask for some expert help.
Here’s the list of the 6 top trends you’ll see this year:
- Social customer service will have transformative powers
- Employee advocacy is the new norm
- Video continues to take the social world by storm
- Businesses (Finally) get smart with influencer marketing
- Companies learn how to show, not tell
- Mobile is no longer an option, it’s a necessity to survive.
Consider how these will impact your and your business, and how you can get ahead of the curve.
Moz is one of the big names in online marketing and has published an online beginners’ guide to social media. I’ve discovered a lot of interest around how LinkedIn fits into online marketing strategy, and so am including their “chapter” on that great resource here!
There are a LOT of tools available with which you may analyze your performance and that of your competitors. However, many of them are costly and require an enterprise budget and marketing team to use. The 4 tools described in this article from Social Media Examiner will provide you a great start (on an even better budget…) on methodologies for analyzing your competitors so you can figure out your next steps.
Conventional wisdom concerning business pages on Facebook is that the platform has rigged it so you can only get significant reach is you shell big money at them.
This is untrue. This article will outline why, and what you can do about it (I have advocated this approach for a long time and can vouch for its effectiveness!).
While not comprehensive, the high level options given in this article can help you make an intelligent stab and choosing the right place to be online (my motto is “Be where your customers are.”). If you’d like more granular and specific assistance for your business needs, be sure to get some help.
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