Video

WARNING: You’re Losing Money By Not Using Video!

/ Jeff Hora / Leave a comment
Video is EVERYWHERE!

Video is EVERYWHERE!

Unless you’re completely disconnected, you have watched a video of some kind over the internet…even if it was just a cat. More likely you not only watch them every time you’re online, but also have some kind of streaming service like Netflix or Hulu that you subscribe to so you can watch when you want. The absolute access of video on the internet to our population is staggering.

Now flip that around. As a small-to-medium business owner and entrepreneur, a big pillar of growing your business is, of course, marketing. Digital marketing (which includes social media) is a growing portion of business focus and will only get bigger. It goes without saying that any business that needs to get found by customers (is there a business that DOESN’T need to be found by customers?) has a web site. A significant subset of these businesses have a social media presence of some sort.

How well that aspect of their marketing is working becomes the question to answer…

Quality content drives much of digital marketing success, but without a strategy to reach those markets and customers that want to buy from you, the content may not even seem to exist. These subjects make up a lot of my previous articles, and comprise a large part of what I work with my clients to create and implement.

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3 Things You Tell Yourself to Keep Your Business Off of Facebook

/ Jeff Hora / Leave a comment

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No Facebook

No Facebook

A few years ago I wrote an article providing “Three Reasons Why Your Business Shouldn’t Be On Facebook.” With the acceleration and change that has taken place online in the intervening period, I feel this needs updating and a slightly different point of view, so here are 3 Things You Tell Yourself to Keep Your Business Off of Facebook:
  • “Facebook is nothing but fake news, selfies, pictures of food (and cats…) and vile comments about politics, religion and the like. I don’t need that!” – Why are there Facebook Business pages? Why are over 65 Million businesses on Facebook? Why do over 85% of all US companies over 100 employees use Facebook? Businesses are driving awareness, building credibility, selling products and services, getting referrals and recommendations, delivering customer service, and engaging in a meaningful and valuable way with their audiences. Since Facebook users are human beings, and these people are holistic (that is, not living in pretend silos of personal / professional), they may have opened Facebook to check on a friend or to keep up with a favorite cause, but they are also a potential customer for your business at the same time. With the right strategy, aligned with your business and marketing plans, you can deliver a digital experience on your Facebook page that will boost your business…even without fake news or cat photos!

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Start by Engaging in the New Year! – Best of January

/ Jeff Hora / Leave a comment

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Social Media Engagement

Social Media Engagement

This case study, while focusing on the use of Post Planner as a tool, provides a number of terrific strategies on going full-tilt to build engagement across your social media channels. Take note of his advice at the end of the article….understand the importance of a solid yet flexible strategy!

Social Media Changes

Social Media Changes

There are number of lesser known changes to Facebook, Twitter, and LinkedIn that are going to impact your activities and those of your audience, so you should definitely become familiar with them. This article goes over 8 of them that are most likely to make a difference.

Video Tools

Video Tools

You’re already aware that video is HUGE online, and 2017 is only going to see its influence increase. You need to figure out how to leverage it and world-class story-telling for your business. The 6 tools described in this article are each just different enough that you should be able to find the one that will work for you, even if you think are, shall we say, “ability constrained”…

David Ogilvy

David Ogilvy

This excellently focused article by Valeria Maltoni underscores the clarity and wisdom of this list of guiding tips by David Ogilvy on writing well. Much harder than it seems, if you’re looking to up your content writing game, you can’t do better than this.

Facebook Cheat Sheet

Facebook Cheat Sheet

I and most all my clients constantly refer to cheat sheets for image sizes online. To neglect this bit of information means you’re more likely to post a graphic or photo that gets cropped or, as one of my clients says, “Schmooshed”! Don’t let that happen to you…
Awareness

Awareness

This article confronts the challenge of getting noticed online despite all of the noise on the Internet. Building awareness, especially in a crowded industry, is tough. Think differently about how to do this and your chances improve a LOT!

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TOP POSTS for October – Crammed with Proven Treats!

/ Jeff Hora / Leave a comment

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With October comes the oncoming onslaught of the Holidays! This brings into focus how to get the most out of your social media and digital marketing so your business can go seriously into the BLACK for the season. The top articles for the month cover everything from SEO to Facebook Referrals and, in the season of BUYING AND SELLING, whether caring really matters.
Optimize Video

Optimize Video

Unless you haven’t been online in the past, oh, ten years or so, you are aware of just how popular to users and critical to businesses video is now. There is much more to leveraging video for you business than a quick snippet taken from your phone or a flash report on Facebook Live. Since video is so pervasive, you need to optimize your content….and one size does NOT fit every channel!

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Top 5 Timely and Valuable Articles for July

/ Jeff Hora / Leave a comment
Wow, that was fast!

There was all the hub-bub for the Fourth of July, then the flurry of political conventions, and now we’re at the end of the month and looking back at some of the really helpful articles that have been published across the web…..and there have been a LOT of them! Here are the top 5 I’ve read and know you will find useful:

Deleting your Social Media Biz Page

Throw it all away….or not?

You’ve tried every which way with Facebook and you’ve decided that the only way out is to delete the page altogether. Is this really a good idea? Are there any other options? This article by Brooke B. Sellas of B Squared Media will help you consider, and reconsider, this conundrum.

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