AUGUST SAMPLER: 5 Informative and Imaginative Posts For You!

The end of summer is upon us. These diverse articles will tickle your imagination and start you thinking about what your autumn online activities might be!

10 Social Media Myths

10 Social Media Myths

 Many times I must slip into “Mythbusters” Mode when speaking to groups about what’s real, what’s imaginary, and what’s merely perceived when it comes to social media. These 10 myths are not comprehensive, but they do cover many of the common misperceptions. If you have more questions, let me know!

Continue reading

FOCUS: Introducing a Summer Reading Sampler!

Summer Reading

Ah….summer reading!

I frequent the Conversation Agent blog published by Valeria Maltoni regularly, and take away more food for thought than I get from any other blog. She recently posted an article containing a Summer reading list. Heading into the last full month of summer (although here in the Pacific Northwest it actually feels like the first full month, as the summer to date has been rather cool and moist….), I felt this was a great idea and opportunity to bring to light a number of works I have or am reading and the ways they have enhanced by thoughts and are enriching who I am and making my business more worthwhile.

Continue reading

Top 5 Timely and Valuable Articles for July

Wow, that was fast!

There was all the hub-bub for the Fourth of July, then the flurry of political conventions, and now we’re at the end of the month and looking back at some of the really helpful articles that have been published across the web…..and there have been a LOT of them! Here are the top 5 I’ve read and know you will find useful:

Deleting your Social Media Biz Page

Throw it all away….or not?

You’ve tried every which way with Facebook and you’ve decided that the only way out is to delete the page altogether. Is this really a good idea? Are there any other options? This article by Brooke B. Sellas of B Squared Media will help you consider, and reconsider, this conundrum.

Continue reading

Still Waiting For That Expert “Top Ten” List?

Top Ten

Top 10!

It’s not all that hard to be different, because you are.

I made an observation recently in a meeting about the tension we have in each of us to both fit in and be utterly unique. This applies to individuals (this is America, after all…individuals are a huge, almost obsessive focus of our attention…) and to our businesses and relationships. As a professional, I explain this to colleagues and clients this way: When, for instance, there is someone out there looking for a real estate agent, you don’t want them to think, “I’m going to call XYZ Mondo Real Estate!” You want them to think, “I’m going to call Janine at XYZ Mondo Real Estate!” You really want to have that kind of relationship with your VACC (Visitors/Audience/Customers/Community). Even though you may be part of a much larger organization or collective, YOU want to stand out.

I have an identical challenge. I have inhabited the digital and social media environment for some time. I know from observation and experience that certain kinds of articles and posts get more “juice” than others, and humans like to categorize and organize information quickly. In his book “Thinking, Fast and Slow”, Daniel Kahneman describes the two systems with which our mind works. First, sensory inputs are fed into System 1. System 1 takes the inputs and makes initial sense out of them. System 1′ s analysis is then fed to System 2. System 2 is the primary component of what we consider consciousness. The processing by System 2 completes the analysis of information within your mind. System 1 works on the economy of effort, and System 2 is the sense-making system. System 1 is much more likely to be intuitive, make quick, easy judgment and classification, and use short-cuts. System 2 digs in, uses much more “fuel” and gets tired as a result (hence the brain’s desire to use System 1 as much as possible.). The book is a TERRIFIC read, by the way, and my explanation here is paltry when compared to the richness to be found there when considering how our minds work….

Getting back to my thread of purpose here, the untold numbers of articles, “listicles” and posts that may be found across the Internet may or may not help you in your profession, but our minds crave that kind of quick-and-easy, how-to, tips-and-tricks writing. I have published a few articles in that vein when I felt that it was the best way to present the information and that it would be most helpful in that way. The bulk of my writing, as you have probably noticed, does not follow that format. I prefer to cover topics referring to the cognitive work in which we, as entrepreneurs, professionals, business owners and intelligent citizens, need to engage in order to be intentional and successful in our endeavors. Once a month I do a post featuring a collection of the five best articles I read that month, but I try to ensure that works within my particular context and message….a large part of which is “Think, Consider and be Authentic” (there’s a reason I call my blog “Authentic Voice“….).

This is not necessarily the most popular way to approach a Business Blog. My focus is more about our humanity, our strengths and limitations, what is important in our lives and business, and taking to account that our work is to support our lives, and not the other way around.  Being human, and treating others as human, not only exposes you as authentic but allows the building of the kinds of relationships with those around you, and your VACC, that will result in the kind of success worth gaining.

I know that this kind of writing may not be to the taste of many people….like I said, our minds are wired to consider information in the most economical way possible, so using our System 2 is harder, and almost no one likes “harder.” My hope is that you find great value in what I write and that you derive good from it. If you find a single item from any of my articles that lifts your business, improves your relationships with your VACC, and allows you to work through a business or individual challenge, then I have succeeded.

There are likely other topics you would like to see more about. If so, leave a comment here or visit my Social Sapiens web site and tell me via the contact form…or even give me a call. We are truly reaching for the same kinds of things together.

FOCUS: Is It Destiny or Just a Feeling…or WHAT?

Decisions and Discernment

Decisions and Discernment

How do you arrive at the thing or things to focus on every day?
There are innumerable items that float through my brain every day, usually just at the time the alarm goes off (if I’m lucky and don’t wake up early…). Living in a particularly woodsy area of the Pacific Northwest, I liken them to looking out my window and seeing all of the trees and such swaying in the wind. I can’t count them all, but they all attract some bit of attention and, at the same time, join in a constantly moving vista that can leave me a bit awestruck and frozen first thing in the morning. They are pretty as trees, but when translated into the metaphor of all the items and actions vying for my attention and prioritization, it’s overwhelming.

Some things are easy. Morning routine (everything to the point where I’m ready to “go to work”, whatever that looks like today…), followed by checking my calendar AGAIN (I’ve already looked at it a couple of times to triple check when my first meeting is, if there is one…). Like you, some days have more than others. The days that have one or no meetings are more difficult, really. Relatively “open” days require me to inspect the pile of things to do and, minding my own best times for productivity and creative work, prioritize and dig in accordingly. Not always easy.

Continue reading

GO DEEP: Can You See Your Genuine Story?

Photographer against a sunset

Photographer against a sunset

You already know about the requirement of posting Top Flight, Relevant, and Shareable content. You may even be working to make sure that you attach a photo or graphic to your posts, since people are attracted to pictures and tend to gloss over text-only posts.

Photos are even more important than you think!

In a recent article, Mark Schaefer listed out 15 Amazing ways social media is changing the world and the one that jumps out at me is that we now “talk” through photos. A photo or stream of photos is becoming an important mode of communication at the expense of text and voice. This assists those who are not sure of their communication skills, and takes advantage of the complex processing our brain goes through to interpret pictures.

Continue reading

FOCUS: Can You Measure the Hard Things?

English: Red button.

(Photo credit: Wikipedia)

We all want things to be easy. And it’s not just business, American or Western Society that defaults to easy. While I still worked at Microsoft, one of my managers got our entire team “Easy Buttons.” You pressed the Big Red Button and a voice said, “That Was Easy!”
If only….
We have a few things working against us:

  • The problems and challenges we face today (business, societal and personal) are complex with no simple answers. The kind of effort required to tackle them can’t be splintered into micro-moments of attention (better known as “multi-tasking”…). We need big blocks of time, and lots of them, to work through these things.
  • Our culture prizes Fast, Immediate, Responsive, 24/7/365 over taking the time to gain the ability to learn hard things more quickly and produce at an elite level (so we move past “good enough” to “WOW!”).
  • The difficulty of measuring the complex over the simple (an example – “audience engagement” versus a Facebook page “Like”).
  • The tendency to answer a simpler question when confronted with a difficult one (more on that shortly…).
 As business owners and entrepreneurs, what does this mean?

Continue reading

March: It’s Here with Spring, Brackets and Expert Info!

Another bumper crop of great information published by a number of sites this month, so let’s dig in!

1 billion posts!

1 billion posts!

  • How To Improve Facebook Engagement: Insights From 1bn Posts :: This set of data, inhaled and analyzed by the good folks at BuzzSumo, provides some head-scratching information around what you may have thought was THE way to engage on Facebook.  While correlation is not causation, and they even wonder why some of the data shows what they show, it can provide you with some things to try. Remember, though, your audience may not act like others, so test these things out before gluing them into your plan.

Facebook Content Discovery...

  • Facebook Vs. Google: Is Facebook Winning The Content Discovery War?  :: Another great data-driven post from BuzzSumo! This one focuses on how Internet users (and Facebook users in particular) are finding the interesting stuff they want to consume…..and Facebook is coming out ahead! So should you publish on your blog and web site and SEO the daylights out of it ($$$?), or post to your Facebook Business Page? Your mileage may vary, but the data are showing that you may be discovered more readily on Facebook.

Fifty Features for Small Business Web Sites

  • 50 Features Every Small Business Website Must Have [Infographic] :: The 3 primary issues I come across with my customers when it comes to their web sites are: (1) They don’t have one, (2) They have one they built themselves, and it REALLY looks like it….., and (3) They have a web site that was last touched about 2009! This infographic gives you a high-level snapshot of what you need at a very base level for your small business site. I always recommend that you engage a web designer who understands current design trends and technologies, works with your business’ requirements BUT doesn’t skimp, and can point you to partners who can do basic SEO and social media integration (not to mention point you to a seasoned social media and digital strategy resource, too….without a plan, this is much less likely to work).

Twitter is Important!

  • Here’s Why Twitter is so Important, to Everyone  :: Facebook seems to be in everyone’s faces all of the time. To many of my clients, Twitter appears either irrelevant, inappropriate or just plain scary (the fire-hose effect can seem intimidating…). But the thing that drives that fire-hose is the real-time feed, and therein lies the value of this channel. In this article Andrew Hutchinson (someone well worth following online, by the way…), he outlines why you might want to pay closer attention to what Twitter can do for you.
Successful Brands on Social Media

Successful Brands on Social Media

  • What Makes Brands Really Successful on Social Media  :: So, who DOESN’T want to be a successful brand on Social Media? In this article you can find out how some of the most successful brands do it, then figure out how that can be re-purposed for your business. Learn from the best, but don’t just do something because someone else does…..test it, measure it and make sure it works for your business and your audience!
Get this kind of information more regularly – sign up for my weekly Social Sapiens newsletter.

Want even more? Like and Share the Social Sapiens Facebook page, sign up for Notifications under the Like button, and add us to your “See First in Your Newsfeed” group.

FOCUS: CAN’T SEE IT? YOU REALLY NEED HELP!

You are Very, Very Good at what you do!
That’s one of the reasons you started your business. You’re good at it and you love to do it. So, becoming your own boss seemed like the way to focus in on this passion and expertise, and deliver the benefits to others who are willing to pay you for it. Seems simple, right?

You read a few books, talked to some other friends and maybe even a few other business owners….even took a class or seminar. They shared their experiences and support for this move in your professional life and told you, “GO FOR IT!” You did some research and maybe even made your proof-of-concept available to some people, getting feedback and valuable input. None of this was easy, and you discovered a few things that set you back a bit and maybe even discouraged you, but you are determined….no turning back!

Continue reading

FOCUS: The Simple Obsession of Mindful Marketing

Mindfulness is a light of honesty within yourself that is fed by each moment that passes.

Mindfulness and “being in the moment” are ancient ideas found across cultures. This self-awareness is partly being truly aware of the moment, and partly acknowledging and letting go of the things and thoughts that cling to you or come flying back at you, only to be noticed and let go of again in that moment. It’s an enlightening and maddening place to be, for sure…

I read an article by Seth Godin recently about self-awareness and marketing that brought me to reconsider the role of marketing in my thought life and decision-making process, and in that of my customers and yours, too. To say that we are all relentlessly marketed to by just about everything and everyone is a statement of the obvious that we have become so numb to that we tend to ignore it.  We are in danger of losing the awareness that can allow us a margin of critical thinking.  Godin writes, “Mostly, marketing is what we call it when someone else is influenced by a marketer. When we’re influenced, though, it’s not marketing, it’s a smart choice.” In other words, it’s not “just marketing” when it influences me! I’m not as influenced by the marketing beast as “those other folks!”

Continue reading