AUGUST SAMPLER: 5 Informative and Imaginative Posts For You!

The end of summer is upon us. These diverse articles will tickle your imagination and start you thinking about what your autumn online activities might be!

10 Social Media Myths

10 Social Media Myths

 Many times I must slip into “Mythbusters” Mode when speaking to groups about what’s real, what’s imaginary, and what’s merely perceived when it comes to social media. These 10 myths are not comprehensive, but they do cover many of the common misperceptions. If you have more questions, let me know!

How-To Boost Posts on Facebook

How-To Boost Posts on Facebook

 Boosting a very popular post is a well-know tactic for getting proven content in front of more of your VACC (Visitors/Audience/Customers/Community). However, because of some myths about how Facebook does this for businesses, or the rumors of “what happened to the other guy” when they did it that was a less than optimal experience (and maybe just a BIT exaggerated…..), you’ve never actually done it. This step-by-step guide will lead you successfully through the process.

Conversation

Conversation

 A challenge with building online business relationships revolves around conversation and communication. Most business owners get that building these relationships takes time and involves deepening trust. Doing this online (or coupling online with IRL {In Real Life} connections…) is what mystifies and frustrates so many. Backing off of the distinction between online and off-line, this great article by Valeria Maltoni focuses on the challenge and opportunity of the actual conversation itself.

Mobile Marketing Statistics

Mobile Marketing Statistics

 If you are a business owner and are focusing solid efforts online, these statistics will not come as a big surprise. However, if you are not aware of just how HUGE this channel is, how your VACC may be using it (based on demographics, etc.) and how you can plan for a balanced strategy that leverages this knowledge, spend the time to familiarize yourself with these current statistics and then start figuring out what this means you do for you business.

19 Tools to Create Social Media Content

19 Tools to Create Social Media Content

 So much of the time, our creativity is limited by the tool set we’re familiar with (you know….if all you have is a hammer, everything looks like a nail….). There are any number of ways you can break out of that straight jacket and start letting those creative juices show themselves! This is a TERRIFIC article that lists 19 different tools you can use for creating content, tells you a bit about each, and gives you an idea or two about what that might look like for your social media marketing.

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