- Facebook’s 20% Rule – Gone, Not Gone :: Everyone who has ever slammed their head against the desk after submitting their boost or ad for approval on Facebook, only to have it rejected due the dreaded “20% Rule”, cheers this change! However, you need to read the new standard VERY CLOSELY to see what it has morphed into so you don’t get caught in the turbulence.
FOCUS: Aren’t You Easily Worth More Than FREE?
So how’s that going?
FOCUS: The Simple Obsession of Mindful Marketing
Mindfulness is a light of honesty within yourself that is fed by each moment that passes.
New Facebook Data: A Powerful Challenge to Fundamentals
What you knew yesterday may not apply today….
The Truth About Revealing Your Customers’ Wishes
How do you crawl into the heads of your customers?
Obsessed With Success for 2016? It’s Almost Here!
Exploit Social in 2016! 5 Unparalleled and Revealing Posts
Do Your Audiences Have Faces? Can You See Them?
Does it have something to do with the lighting?
- Focusing in on a face, moving to another face and so on. I really want to see if I am connecting with each person. However, unless I have what I’m doing TOTALLY ingrained in my mind, I can “lose the groove”, so to speak, and end up either stumbling, heading “down a rabbit hole” in my story, or “vapor-locking” altogether (that is, stop with a total blank in my memory and delivery, and stand there like a tree…). None of those alternatives is very attractive.
- Kind of “defocussing” the individuals and scanning the group without any real attention paid to any one person. While this can aid in concentration and focus, it can advance the impression that I’m just “putting on a show” and am not interested in the group. Believe me….they can tell.
Why is Your Audience So Scary?
How uncomfortable are you with your audience?
How Can All The Personalization Opportunities Possibly Scale!?
I recently attended a half day of training focused on the roles and nuances within the business networking group I belong to. While extremely enlightening and really useful as I work to get a grip on my new role as president in my chapter, I’m struck afresh by the spectrum of differences that we each have as humans. In the case of the discussions I had, they focused on personality types and learning styles as they pertain to the other members of the group. Extend those classifications to digital marketing, especially as an entrepreneur, and you can begin to feel overwhelmed. It’s one thing to write, say, a message for an email campaign in four different ways to accommodate four personality types, but take the personalization further to learning styles, cultural and generational differences, best channel for communication, etc. and you just might feel that going back to a broadcast “one-size-fits-all” style is just easier, and it used to work OK, so just go for it. Or maybe walking around wearing a sandwich board!