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Social Media Engagement
This case study, while focusing on the use of
Post Planner as a tool, provides a number of terrific strategies on going full-tilt to build engagement across your social media channels. Take note of his advice at the end of the article….understand the importance of a solid yet flexible strategy!
Social Media Changes
There are number of lesser known changes to Facebook, Twitter, and LinkedIn that are going to impact your activities and those of your audience, so you should definitely become familiar with them. This article goes over 8 of them that are most likely to make a difference.
Video Tools
You’re already aware that video is HUGE online, and 2017 is only going to see its influence increase. You need to figure out how to leverage it and world-class story-telling for your business. The 6 tools described in this article are each just different enough that you should be able to find the one that will work for you, even if you think are, shall we say, “ability constrained”…
David Ogilvy
This excellently focused article by
Valeria Maltoni underscores the clarity and wisdom of this list of guiding tips by
David Ogilvy on writing well. Much harder than it seems, if you’re looking to up your content writing game, you can’t do better than this.
Facebook Cheat Sheet
I and most all my clients constantly refer to cheat sheets for image sizes online. To neglect this bit of information means you’re more likely to post a graphic or photo that gets cropped or, as one of my clients says,
“Schmooshed”! Don’t let that happen to you…
Awareness
This article confronts the challenge of getting noticed online despite all of the noise on the Internet. Building awareness, especially in a crowded industry, is tough. Think differently about how to do this and your chances improve a LOT!
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Authentic Voice 